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Football Technologies Interview

By Interviewer at 12/01/07 11:47

Name of your website?

Football Technologies

Your name?

Cal Coker

Your Location (city, etc)

Oceanside

Please give us a short summary of your website?

Football Technologies develops 'coach friendly' football playbook software. We also offer 'pre-drawn' football plays and free football coaching materials.

What inspired you to launch your own website?

We believe that we offer a unique product that can benifit a great number of football coaches

When did you launch your first website, and what was it?

2005 - www.footballtechnologies.com

What makes it different from other, similar offerings?

1) The software was designed for 'computer phobic' users 2) Our in-house coaching experience allos us to provide a product that can do most of the 'hard work' for the user

What is your eventual goal? (To sell it, keep it for income, secure a book or other mainstream media deal?)

Keep it for income

How does your investment of time and money balance against your success?

As we begin our third year in business we are very pleased with our progress

If you had an unlimited development budget for development, how would you change your site?

We would offer a wider range of products

If your site got really big, really quickly, would you be able to keep up with the demand?

Yes

What unexpected costs and headaches have you had to deal with?

Windows Vista - what a pain in the butt!

What has been your biggest challenge?

This is the first web site that I have built - it has been a pretty big learning curve (while also developing a software product)

What method has been most successful for promoting your website?

Google AdWords

How has running your website differed from your expectations?

It hasn't

How long have you run the site already, and how long will you continue to keep it up if you don't enjoy big gains in traffic, income or popularity?

2 1/2 years

What is your website address?

Football Technologies

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